ExpoPromocional has become one of the most important events for the promotional marketing industries. It's got several advantages in comparison with traditional fairs for promotional materials in the market.
The event stands out because it's simultaneous to Serigrafia Sign Fair. Therefore, it receives a significant number of visitors: more than 42,000. 13% of these visitors come from advertising industry and 17% from promotional and PDV. This means more than 14,000 visitors from the promotion industry, a volume unreachable for any other fair.
The event is currently in its 4rd edition. It happens in an exclusive area in the white pavilion from Expo Center Norte (São Paulo), one of the biggest fair centers in Brazil.